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Showing posts from February, 2018

Making the Shot

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Hey Blog!

Making great content is not about the equipment you have.  It's about how to maximize what you have to get the most out of is.  Today we are going to discuss how we created a national product campaign, in the studio, with only two lights.
The Project The Ad agency came to us about this project with only 10 days to get it shot and delivered.  By the time we had the signed agreement, we were left with only 6 days.  This project was to highlight the collaboration between Delonghi and Nespresso on a series of three coffee makers.  Nothing like big-brand pressure!
Pre-Production We were lucky to find a day at a studio with a huge kitchen set and a great gear list on such short notice.  The client provided the products, food stylist, and props.  We provided the team of myself as DP, a DIT, a gaffer, and two grips.  This was essentially a low-budget shoot, but needed big-budget results.
Once on set with the products, we needed to work fast.  The first thing to think about was …